GTE was tasked with creating a customized mobile experience for the Puma and Journeys brands and activate in 12 cities across the country. Puma wanted the interactive booth to include a photo opportunity and an intriguing, eye-catching product display to create brand awareness of the new Puma product line.
GTE designed, created, and executed all production elements for the entire Puma/Journey tour. With a touring Manager and assistant manager, GTE also staffed and trained all local Brand Ambassadors for this 12 week program hitting high profile events in all 12 markets.
Throughout the program our staff guided around 100,000 consumers through the Journeys / Puma mobile experience. The guests were thrilled to see the new products and to receive the free giveaways. The overall success of the tour exceeded the clients’ goals and expectations.
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